Begin by Sketches
Interactions and Experience
Redefining Fact Checking
Utilising card-style architecture to give readers bite-sized content that's easy to see and digest.
Redefine the concept of digital fact checking into a more engaging experience in order to increase perceived value for those who are unfamiliar with fact-checking.
Navigating with Annotations
Using annotations throughout an article provides an easier way for readers to navigate to the key points.
Highlighting claims from a fake news articles helps reduce cognitive overhead for readers by not having to read through a lengthy article.
We found that people trust analysis from other credible experts, rather than the institution itself.
By highlighting the claims, and providing an annotated analysis from a variety of credible sources, we aim to further improve the trust and credibility of NPR's content as people are more likely to “trust individual experts than a specific institution”, as stated by the Washington Post.
Discovery and Curation
We can connect users to other NPR digital offerings, such as NPR News and NPR One, and other podcast content which is becoming a profitable domain.
Through recommending podcasts we can give users the opportunity to explore relevant content, and gain a more in-depth understanding of related topics.
Reflections and Insights Gained
I conducted a majority of user and industry-related research, while playing an integral role of translating important data into a new experience.
Through key observations, journey frame-working, and user mapping, I was capable of contributing towards the UX development of our proposal. I conducted extensive user research regarding target audiences and their specific pain points; industry-related research to determine what was feasible versus out-of-scope, and helped transform that data into a new experience.