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Layers

L A Y E R S

Team: Sonia Yau, Charmaine Wu, Michael Lo, Kosuke Futsukaichi
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THE PITCH

An add-on by Yelp for P.F. Chang’s, offering a new approach to customer service and the dining experience, with the intent to reinforce P.F. Chang’s true brand promise.

LAYERS is focused towards an opportunity for global expansion for P.F. Chang's by providing customers with layers of insight that are generally overlooked.

MY ROLES

  • User research
  • Content strategy
  • User experience development
  • Videography

Tools: Sketch, Principle, Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut Pro

 

Proposal Summary (1 min 30s. watch)