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Reflections and Insights Gained

The focus was to provide truthful information that isn't often found on regular paper menus. This transparency for P.F. Chang's would build a mutual trust between the business and the people. As designers, we wanted to orchestrate the human network and overall dining experience in order to progressively clarify P.F. Chang's brand misperception overtime. At the end of the day, our purpose was to envision, inform, entertain, and modify human behaviour through innovation over time.

"Innovation is an ongoing process."
Patrick Newbery and Kevin Farnham, Experience Design