Hootsuite UX Internship
Sept 2017 - April 2018
My 1st gig.
Little did I know, I was more than equipped. I just had to fail early in order to find the value of why I was interning in the first place. Below, you'll see a few (of the various) projects I tackled that I'm quite proud of, and, of course, I hope you enjoy.
This was my first internship in the world of digital design and UX. You can probably imagine how incredibly daunting it might have been for a design student with zero work experience and only a few academic projects to show for it.
COOL Areas I worked in
01. Mobile/Desktop interface design and user flows
02. Conducting User Research + Synthesis
03. HootHack 2018
Project 01: Mobile Compose Experience
TIMELINE: 1 week
Tools used: sketch, principle (prototyping)
01. THE BRIEF
Boiling the main experiences down into a mobile screen took a lot of consideration. I often found myself running into dead-ends or taking a lot detours that ended up into me figuring out some cool workflows and interactions.
I was tasked with exploring potential workflows and the overall product design for the composing experience on Hootsuite's mobile app. This was an interesting experience for me as Hootsuite is a complex social media management tool.
02. Assessing the Playing Field
Understanding what was existing helped me narrow down on key areas to focus on.
02. design with scale in mind
After a few iterations and some feedback, I took into consideration how the product would scale over time. This was something I found incredibly valuable to understand. Design is an investment, and understanding how to make meaningful decisions that affect the product's longevity was something that really struck me.
03. TAKING A MOBILE FIRST APPROACH
The original mobile experience wasn't fleshed out and felt like an afterthought relative to the desktop. Instead of mirroring what was on desktop onto mobile, I decided to take a mobile first approach and focus on the mobile experience as a whole. I asked myself what the key interactions someone may have during the compose experience (writing a message, selecting their networks, media attachments, etc). I looked into different case studies of social media platforms in order to analyse their compose experience. On another hand, I wanted to propose a new experience of composing and reject the idea that users have to be taken away from the main experience in order to complete their task.
Project 02 - Connecting Social Networks, An Onboarding Experience
TIMELINE: 2 weeks
Tools used: sketch
02. The problem
During onboarding, users have a challenging time adding their social networks, particularly clients managing 100+ profiles, such as regional companies.
01. The Brief
I was tasked to explore and propose a new, more efficient workflow for a key onboarding experience: connecting social networks to Hootsuite.
03. UNDERSTANDING the DIFFERENT STAKEHOLDERS
04. AVOID RE-DESIGNING THE WHEEL, Establish the Quick Wins
This project was a lesson in rejecting bad ideas quickly, and acknowledging the needs from both the customer and stakeholder perspectives. I set out to establish some quick wins that could be built to help mitigate the problem during onboarding, and in essence, avoided spending a majority of my time with complex designs.
2. interactions and visual feedback
05. ERROR HANDLING NEEDS LOVE TOO!
I didn't want to fall into a false constraint that the onboarding would be linear. Instead, I ran through different scenarios, eventually designing for error states and the handling of those in tandem with the original technical framework.
STAY HUMBLE, BE TEACHABLE
It was an incredible 8 months for my first internship. I learned valuable skills within my field, had the opportunity to work alongside developers, and even addressed my Imposter Syndrome, which you can read about here.
In the end, it was an indescribable experience. Learning about a product's scalability, and working out the nuances around a workflow (even the areas that aren't glamorous) were the biggest takeaways for me.
My coworkers also tried to teach me how to ride a bike. It was great.